Ekosem-Agrar AG’s “EkoNiva” is one of the 10 best new brands in Russia

Ekosem-Agrar AG’s “EkoNiva” is one of the 10 best new brands in Russia

14 January 2020 Corporate News

Walldorf, 14 January 2020 – The umbrella brand for dairy products “EkoNiva” of Ekosem-Agrar AG has been listed as one of Russia’s 10 best new brands of 2019 by Forbes business magazine. “EkoNiva” was ranked 6th among the brands from various categories with a product launch in 2018.

Every year, Forbes magazine honors young brands from various sectors that achieved particularly impressive results in their Russian home market in the previous year. The list of eligible brands is compiled by the largest retailers, branding and advertising agencies. The performance of the young product brands in 2019 was primarily measured in terms of sales volumes. For this purpose, sales data and the number of sales points in the first nine months of 2019 were collected.

Stefan Dürr, majority shareholder and CEO of Ekosem-Agrar AG: “We are very happy about the positive Forbes ranking. It shows that our products have already achieved significant relevance among Russian consumers after a relatively short period of time. They appreciate our products because of their high quality and the honest way in which we produce and process milk. To further expand our market access, we are continuously working to improve our communication with consumers. Since the beginning of the year, for instance, we have been running commercials on Russian TV, and we have already received a lot of positive feedback over the past few days.”

The EkoNiva commercial is available at https://www.ekosem-agrar.de/en/news/company-videos/.

Under the “EkoNiva” umbrella brand, the company produces 52 dairy products from its own raw milk, including milk of various fat contents, kefir, cream, sour cream, butter, curd, fruit yoghurt, drinking yoghurt and, more recently, organic milk. “EkoNiva” products are distributed through over 2,000 points of sale and a total of 14 supermarket chains in Greater Moscow and in the Kaluga and Voronezh regions.

About Ekosem-Agrar

Ekosem-Agrar AG, Walldorf, is the German holding company of the EkoNiva Group, one of the largest Russian agricultural companies. A herd of approx. 190,000 cattle in milk production (thereof about 97,300 dairy cows) and a daily output of approx. 2,400 tons of raw milk make the company the largest milk producer in the country. The Group controls an agricultural land area of about 600,000 hectares and is also one of the leading Russian seed producers. The founder and CEO of the company is Stefan Dürr, who has been active in the Russian agricultural sector since the end of the 1980s and has been instrumental in modernizing the industry in the past three decades. In 2009, he was awarded the Order of Merit of the Federal Republic of Germany in recognition of his contributions to the German-Russian Dialogue on Agriculture. The Group employs more than 14,000 people and has a presence in nine regions in Russia. Ekosem-Agrar generated a total output of EUR 377 million and adjusted EBITDA of EUR 116 million in 2018. Further information is available at: www.ekosem-agrar.de

Ekosem-Agrar Contact

Adrian Schairer // T: +49 (0) 6227 3585 936 // E: ir@ekosem-agrar.de

Irina Makey // Ekosem-Agrar AG // Johann-Jakob-Astor-Str. 49 // 69190 Walldorf // T: +49 (0) 6227 3585 919 // E: irina.makey@ekosem-agrar.de

Press / Investor Relations

Fabian Kirchmann, Anna-Lena Mayer // IR.on AG // T: +49 (0) 221 9140 970 // E: presse@ekosem-agrar.de